BODY PURE:
"Farrell, and Scoop Consulting, was instrumental in dramatically raising BodyPure's sales. She assisted with the product repositioning, creating a westernized package for an Oriental health product. While this seemed counter intuitive at the time, she was right on target. Thus creating a product that suddenly became more acceptable to the mainstream market.
Her input in the design and positioning of the Mobility pad was invaluable, both in the successful introduction of this product as well as in determining the best price points.
As a result not only were the Mobility Pads pre sold prior to launch date, but also every month this product has shown double digit sales growth".
|